"So Euro", or, more familiarly, "Eurotrash" style doesn't necessarily equate to the dude's country of origin. If he is indeed European, homeboy has a poor excuse for his seemingly declasse taste, but in the U.S. "So Euro", is a blatantly related derivative of the guido, which corresponds to outlandish, tacky style, overcoiffed hair, and an undying passion for Scandinavian techno beats. Highlights, overly distressed denim, philandering, and a penchant for shirts unbuttoned to display a huge amount of chest hair/medallions also serve as a marker for this dude. Expect invitations to hit up the Pacha in Ibiza and to hold his tinted sunglasses while he takes a Speedo-clad dip in the hotel pool. Don't say we didn't warn you.